why limit the word count?
The average business plan contains between five- and ten-thousand words, which together comprise the basic argument in favour of doing said business. Regrettably, many start-ups fail within the first year. Why?
Well, it's certainly not for lack of writing.
Experienced business people will tell you that the high attrition rate amongst fledgling companies is usually due to a combination of inexperience, unrealistic expectations, lack of proper funding, questionable leadership, poor planning, misdirected effort, etc. -- but these factors may actually be symptomatic of a single requirement left unfulfilled: clarity.
Clarity is the result of a "conceptual distillation" or "contextual clarification" process that the human mind routinely performs in the background, as you go about your day; arranging all new experience into the milieu of all that has gone before. However, when saturated by "data overload" and confronting the myriad complexities of modern life and business, the mind may grow frustrated that it can't--all at once--grasp the information necessary to map an "associative overview" of the issues at hand. It requires this map in order to function properly because all memory is intrinsically associative and because mind cannot exist without memory.
There's an effective exercise for relieving this "mental stress" while entraining the mind's natural ability to distill ideas; which is, to practice condensing a large amount of information into a smaller and smaller space, at the locus of which an increasingly-coherent clump of related data will begin to accumulate.
It's well established that re-typing an excerpt from a book will result in much better recollection and comprehension of the copied material versus just reading the same passages. But, if you re-write that material in your own words (faithfully paraphrasing it), you will end up with an even more efficient understanding of it. Condensing it still further, the benefits to comprehension continue to accrue.
In our view: When word volume is halved (without losing any critical information!), subject clarity increases about four times. We consider this to be the "inverse square law" of human awareness -- and the root of functional clarity.
Your clear, concise prose is the lens through which we view your world. It's also what allows us to provide this service so economically.
So, thanks, in advance.
humble & rock
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